Reporting & Analytics
Get up-to-the-minute performance data and analytics from your marketing campaigns.
Create Campaign Success with Expert Healthcare Marketing Analytics
We turn data into insights and create optimized campaigns that convert.
At, ZONE 4S , we’re passionate about optimizing our clients’ ROI through data-informed marketing. When you work with our agency, we’ll provide you with an analytics platform, call tracking platform, guidance, a healthcare marketing plan, and the expertise necessary to optimize ROI.
Sophisticated data capture and analysis do more than just inform campaign performance; they tell us what’s working and what’s not. This data allows us to develop better ways to attract patients and influence healthcare consumers.
If you’re an expert digital marketer, you’ll appreciate our partnership and the depth of our capabilities. If you’re newer to data-based marketing, don’t worry. Our team will help you interpret the data, make recommendations, and guide you each step along the way.
Our 24-Hour Reporting Platform Forms the Foundation of Data-Driven Success
We’ll pull back the curtain on your customer’s digital journey with 24-hour access to data from all your organic and advertising channels in one place (e.g., Google, Bing, Facebook, programmatic, local SEO, traditional advertising, email campaigns, and more). Our performance data continuously informs us (and you) which communication tactics are over- or under-performing.
We’ll monitor KPIs (key performance indicators) and customize your dashboard based on what’s most important to your marketing goals (e.g., ad spend, cost-per-impression, cost-per-click, cost-per-acquisition, keyword performance, and web traffic (organic and paid).
Our seasoned healthcare marketing analysts are skilled in managing, testing, optimizing, and analyzing marketing campaigns to ensure you maintain an optimal budget and target the best keywords.
Our seasoned healthcare marketing analysts are skilled in managing, testing, optimizing, and analyzing marketing campaigns to ensure you maintain an optimal budget and target the best keywords.
Listen to Inbound Calls with HIPAA-Compliant Call Recording
With this system, you can access our HIPAA-compliant platform to listen to all prospective patient calls resulting from your advertising campaigns. We use unique promo numbers to track your ad performance and conversions. You can use the recordings for training purposes and learn trends on when people call the most, what services people are searching for, and the roadblocks that keep you from acquiring new patients.
Ongoing Reporting Data and Calls with Your Team
Our team will continuously provide you with relevant data, recommendations, and insights, typically via
• Monthly reporting
• Regular video conferences
• Quarterly or periodic strategy meetings
• Training (when appropriate)
Advanced Analytics and Reporting Also Available
When clients require advanced reporting and analytics, our skilled team of programmers and analysts are here to help. Some of the ways we help our clients succeed include:
• Integrate with CRM/EHR/practice management software or legacy systems to track data down to the individual level to determine a more precise return on ad spend (ROAS)
• Multi-touch attribution
• Conversion rate optimization
We’re Always Improving Your Campaigns
When it comes to your online campaigns, “set it and forget it” is a dangerous policy. We continuously monitor and improve your campaigns so you’re not wasting money on keywords or tactics irrelevant to your services and don’t lead to conversions. We’ll take the time to review your results with you, so you can see firsthand how we’re shifting to meet your KPIs. You’ll continue to see the results of these positive changes over time through your online reporting.
