The Best for Marketing Strategy and Planning
Successful Marketing Begins with a Sound Strategy
A sound healthcare marketing strategy requires deep industry knowledge, expertise, and insights. That’s what separates ZONE 4S AGENCY from other agencies. With over 15 years of experience across nearly every medical specialty, ZONE 4S AGENCY leverages deep industry knowledge to help you achieve your business goals.
This in-depth experience extends across hospitals, multiplication providers, medical manufacturers, and emerging healthcare consumer brands.
Our Expertise, Our Insights – YOUR Business
An intimate understanding of your business and key insights informs our strategic recommendations to drive your success.
We help you achieve your desired business goals faster because we understand
Sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt laoreet dolore magna aliquam volutpat.
Your customer’s needs
Your market dynamics
Your competitive landscape
How healthcare professionals think
How reimbursement models work
On top of that, we understand the unique challenges the healthcare industry faces regarding the aging of America’s largest generation and have first-hand experience planning for the changing needs and expectations of younger generations, who are becoming their caretakers.
The Evolving Market and Cultural Trends
To ensure our strategy is aligned with your marketplace, we keep our finger on the pulse of the evolving market and cultural trends such as healthcare consumerism and multiculturalism.
We have also worked personally with literally hundreds of physicians and other healthcare professionals over the years. We know how doctors think - and how to influence them.
We draw upon all these industry insights (and more) to evaluate your unique challenges and determine the critical issues you face and the strategic imperatives that will significantly impact your business.
Once we fully understand which imperatives are critical to your success, we'll quickly identify short-term wins that deliver a competitive edge and positive momentum and dovetail into longer-term planning.
We have also worked personally with literally hundreds of physicians and other healthcare professionals over the years. We know how doctors think - and how to influence them.
We draw upon all these industry insights (and more) to evaluate your unique challenges and determine the critical issues you face and the strategic imperatives that will significantly impact your business.
Once we fully understand which imperatives are critical to your success, we'll quickly identify short-term wins that deliver a competitive edge and positive momentum and dovetail into longer-term planning.
Help You Achieve Success
Delivering Unmatched, Enterprise-Level Strategy Services and Well-Rounded, Integrated Marketing Plans to Help You Achieve Success
Our in-house experts collaborate with key stakeholders across your organization to outline how our marketing services should be used in various areas to help your business achieve optimal results.
Digital Marketing
Patient Experience
Public Relations
Creative Services
Traditional Advertising & Media
Branding
Influencing Healthcare Professionals
We Speak the Language of Numbers
Once we've implemented your new marketing plan, it's our job to continually measure and evaluate campaign/program performance, optimize, and look for ways to maximize your investment.
We provide you with a customized marketing analytics platform, call tracking platform, guidance, and the expertise necessary to optimize ROI, track consumer actions, refine your campaigns, and understand your consumer's needs.
Now that you have a sense of our strategic approach, here’s how we craft the best-practice marketing plan you need to achieve your goals.
Examination
Marketing Audit And Research.
Once engaged, we'll immediately develop a custom healthcare marketing plan for your business. Your Senior Marketing Strategist will send you a detailed questionnaire to complete. Meanwhile, our process experts will:
independently review your market demographics,
research your competitors,
evaluate your media options,
analyze your digital presence (website, SEO, online advertising, social media, reputation, etc.),
Diagnosis
Pre-meeting leadership interviews.
Your dedicated strategist will also interview your leadership team via conference call(s) to understand your goals and objectives, strengths and weaknesses, internal politics, competitive situation, referral patterns, budget, etc.
Virtual or onsite meetings and reports of findings.
Next, your strategist will meet with key team members, either via video conference or in person. Your Report of Findings will include observations about your website(s), search engine optimization, online advertising, media buying, creative, patient experience, and more.
Treatment Plan
Recommendations.
Next, your strategist will present their recommendations, including specific strategies relating to:
- Branding
- Digital marketing (website, SEO, online advertising, reputation, social media, etc.)
- Traditional Advertising
- Doctor-referral building
- Public relations (press, community events, etc.)
- Internal marketing (patient experience, phone skills, referrals, etc.)
- Tracking, data, and metrics
Of course, you and your team will have the opportunity to provide feedback and ask as many questions as you like.
Your best-practices healthcare marketing plan
Your ZONE 4S AGENCY strategist will deliver our recommendations via detailed decks, detailing recommended strategies and tactics, objectives, competitive findings, demographics, positioning, SWOT analysis, and budget
Follow-up and marketing plan implementation
Of course, a good plan needs good follow-through, and most of our clients hire us to be their true marketing partner. We’re skilled and equipped to support the initial launch of your marketing plan and manage the ongoing monitoring, optimizing, and reporting necessary to drive growth for your business.
